Michelle Jolliffe Casas
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Future Form

T-Lab, a technology and innovation company based out of Köln, Germany requested a new way to present their annual report. Because T-Lab is a tech-forward enterprise, the solution was digital and a visual language was developed around the idea of “Future Form.” This theme suggests a question and an answer: Who and how will the future be formed? By T-Lab of course! A selection of a dynamic color palette as well as the use of a visual language that emphasis movement and transitioning echoes the main message of the annual report: The future is being formed and by T-Lab at that.

Free Tablet & Smartphone Mockup 2018.jpg
 T-Lab, a technology company based in Köln, Germany was looking for a new way to present their annual report. Because T-Lab is a innovation-driven enterprise, a visual language was developed around the concept of “Future Form.” A selection of a dynamic color palette as well as the use of a visual language that emphasizes movement and transitioning serves to echo the question of what form the future might take.   Website · Print · Merchandise

T-Lab, a technology company based in Köln, Germany was looking for a new way to present their annual report. Because T-Lab is a innovation-driven enterprise, a visual language was developed around the concept of “Future Form.” A selection of a dynamic color palette as well as the use of a visual language that emphasizes movement and transitioning serves to echo the question of what form the future might take.

Website · Print · Merchandise

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