Moments Matter is all about taking a minute (or 60) to spend time being present especially while in the company of others. The campaign encourages passers-by to put their phones away, power off, and be present. It’s ok to be bored. Boredom is fun and sparks creativity. Through the use of a hopeful, happy, and slightly muted color palette, a uniform image treatment, and the creation of friendly copy, the campaign is less of an attack or judgment on technology usage, but rather a reminder of the importance of each moment in life, real life.
Print · Website · Merchandise